From the very first minute of this week's episode Kevin 'Daffyd' Shaw's card was marked. This time round I saw who was going to get the boot a mile off.
The reason why Kevin's team lost are numerous; chiefly amongst these reasons though, was that the idea was crap. plain and simple. As soon as they gleefully embraced the 'send an eco card' idea, I turned to me other 'arf and I could see on her face the same bemused expression that was no doubt on mine....
...why the feck would someone eco-aware want to add to their carbon footprint by sending a bleedin' card with a message about not adding to one's carbon foot print?
The other reason Kevin's lot lost, was somewhat more painful to watch....Kevin's child-like performance pitching a concept he clearly wasn't particularly au fait with, and hiding behind grown up business words and phrases like 'market positioning' and 'retail foot print' and 'the'.
But the biggest question I have about this evenings show...and this is the one that has me seriously doubting the whole Apprentice set up...my question is this -
Did Tesco really place an order for 6,000 of these eco cards? Re-e-e-ally?
Hmmmm. I'm a little sceptical of that.
I for one shall be scouring Tesco's gift card shelves for these, no doubt very elusive cards, and should I actually manage to find one....I'm buying it. And I'm going to hang on to it for a while. It's going to be a collectors item...heck I might even eventually flog it on ebay.
Anyway Kevin's gone....no more Daffyd material for me then. Bugger it.