The last year has seen some seismic movements going on in the world of entertainment. What with YouTube appearing from nowhere overnight, and now everyone knows about it. I mean, blimey...first I ever heard of YouTube was four months ago, I think. And then there's all the social networking sites, MySpace, Bebo, and then there's Google preparing to totally digitize the book world.
The landscape in the last twelve months has changed completely, and the future, well it's going to be very, very different for all of us. Perhaps the biggest change for us will come when broadcast entertainment collapses, and I think it will pretty soon. Advertising revenue is vanishing quickly. It's finally become known to the big advertising spenders, that people spend far more time arseing around on MSN, grazeing through YouTube videos, or pushing around solitaire cards, than they are watching TV.
That money's now going elsewhere. And all those stations derive the largest portion of their revenue, by far, from advertising. In theory, they should go bust pretty soon, and with fingers crossed, SKY will crumble in on itself....thank god.
Leaving of course, only one major broadcast entertainment supplier; the one that DOESNT rely on selling us easy money (even if we have CCJs and a terrible credit record), or selling us sugary toxic fruit drinks for the kids, or selling us cars and holidays we can't afford...
Yes, I'm talking about the BBC. The one with the protected revenue source, the licence.
My hope would be that, now, no longer having to chase ratings to compete with those brash, noisy, crappy, ad-infested, trailer-trash digital stations...and thus, through neccessity, dumb down their content - we might once again see the return of quality TV from the beeb.
That's my hope.