Sunday, April 22, 2007


Oh why didn't she just stick to her guns? She started by saying, 'look Alan, sorry...I'm not prepared to sell something I don't believe in.' And then ol' Sugar said something along the lines of 'we all have to sell utter crap to people, it's called business.'

Excuse me? Surely that ranks up there with Gerald Ratner's clumsy, and incredibly damaging quip 'our jewelry is total crap'. Surely to admit so publicly that his billion pound empire is built on the principle of selling crap to people...aka Business....was a bit of an own goal?

I think Sophie had a classic opportunity to really deck Sugar...I would have thought. But Hell, easy for me to say tucked up comfortably at home, not quite so easy sitting there at the table facing him, his two high priests and a film crew of about a dozen. Then of course, who knows, maybe she did manage to comeback with with something sharp? You do know that Sir Alan gets final say on how each show is edited? Of course you did. That's how he ends up looking incredibly cool, witty, incisesive etc etc.

He controls the edit.

Aaaarghhh, I hate this show!!!! And yet I bloody well tune in each week for more of it. I despise the manipulation, the exploitation of these poor suckers after the...ahem...'job'. (Yeah, funny how this 'job' so far seems to last for just about a year before the winning apprentice parts company with Sugar. Hmmmm.) I hate everything about it, the message it puts across (it's good to be a selfish sociopathic git) the sort of canidates the show attracts, the pointless unbusinesslike tasks they are set...

...and yet I torture myself each week, and sit down and watch this crap. Ridiculous isn't it?

1 comment:

AndyC said...

Yes it is, you ought to see the US version with Donald Trump, it's all unmitigated trash, but its fun and give you a giggle seeing them squirm....
and yes i'll probably tune in again this Wednesday just to see what happens in the Art world...hehe
(my excuse is that the wife watches it so i'm subjected to it...honest!!! :-)